Q&As

Kimberly-Clark has partnered with Wal-Mart Stores and publisher Meredith Corp. to promote Huggies Convertible diaper-pants. In-store and print offers court moms The Fit ‘n Fun program targets moms of children 12 months to three years—the prime …

Visa is about to debut a multi-million dollar campaign tying with the upcoming theatrical film, National Treasure, to drive usage among its millions of cardholders this holiday season. Visa digs Disney’s ‘Treasure’ The integrated campaign, which …

As the phenomenally successful book series by Lemony Snicket translates to the big screen this December, assorted partners are leveraging the Jim Carrey as Count Olaf excitement surrounding the premiere to encourage children to write their own …

BLOCKBUSTER: has introduced its Party Card, to generate sales or reward employees. The card gets the recipient two movie rentals, two 20-oz. Coca-Cola beverages and a tub of microwave popcorn. The cards cost $11.50 each. REWARDS NETWORK INC.: a provider …

Foxwoods Resort Casino has opened its 3,700 sq. ft. Wampum Rewards Mega Store to bring its player incentive program to new levels. The new store features brand names such as Sony, Panasonic, Lenox, Nikon, Vespa, T-Fal, Dell, Whirlpool, Kitchen Aid, …

Rewards Network Inc., a provider of loyalty and rewards programs, has reported a 7.2% drop in third quarter revenue to $23.1 million from $24.9 million. The company cited a 4.2% decline in dining’s average transaction amounts despite a 1.2% increase in …

An online loyalty program has helped boost reader loyalty and satisfaction for EkstraBladet, the largest single copy newspaper in Denmark. About 30,000 readers have opted-in to the Ekstrapanelet program, while another 16 participate in the Sportspanelet …

JetBlue Airways has joined American Express’s rewards program. As part of the deal card members enrolled in the American Express Member Rewards program will be able to transfer points directly into TrueBlue, Jet Blue’s Flight Gratitude program. To …

UPromise has extended its college-savings program to include dry cleaners. The company cut a deal with marketing firm Signature Channels to let UPromise’s 5 million members earn a 3% rebate from dry-cleaning bills. Rebates are deposited in members’ …

With the price of gasoline skyrocketing higher each week, premiums that lower the cost of filling the tank are sure to get attention. A program presented last week by CCISTech lets retailers without fuel outlets cross-market their grocery products with …