Q&As

DMers comment on John A. Greco

10/19 Direct marketers boosted their bottom lines during the third quarter, according to a quarterly business review by the DIRECT MARKETING ASSOCIATION. Companies averaged a revenue index of 62, roughly the same as the third quarter of 2003. (In the …

The Direct Marketing Educational Foundation raised $300,000 for DM training last month during its annual dinner. Some of the money was contributed by companies; the rest came from an auction of contributed products and services. Several firms promised …

How to improve call center operations in a complex telemarketing environment

New study shows direct mail readership is up

New study shows direct mail readership is up

Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called

In celebration of its 100th birthday, Loews Cineplex Entertainment Corp. next month is rolling out the red carpet with events and discounts. On Nov. 6, the final round of the Ultimate Film Fan contest will be held in New York City, where a grand-prize …

Christmas comes early to Hallmark’s Gold Crown stores this year with a merchandise push tied to Warner Bros.’ Polar Express. Santa stars in stores’ sweepstakes Hallmark touts Polar-related products from tree ornaments and wrapping paper to a night …