Q&As

American Airlines is running an online sweeps to teach AAdvantage members about its check-in services. The Vegas Check-In Challenge will award a grand prize of 50,000 AAdvantage miles, a trip for two to Las Vegas and entry in Harrah’s separate Set for …

Elton John has plenty of fans and Best Buy knows it. The company is incenting customers to buy the Elton John four DVD set, Dream Ticket, with an in-pack instant-win game. One boxed set will have a Golden Ticket inside that gives the winner and three …

Nintendo wants employees at Hollywood Video to steer customers to its products this holiday season and has launched an employee rewards program to make sure it happens. Nintendo sells its line of consoles, games and accessories at Game Crazy, a retail …

Two marketing agencies Cimarron Group of Hollywood and San Diego-based Soapbox Mobile Inc. have jointly launched a new service called MyTicket that allows consumers to purchase movie tickets via cell phone and receive opt-in offers for related movie merchandise and food promotions.

A new card product from CFS lets marketers add downloadable digital music to their play list of premiums. The free music is delivered through a custom printed card and personal identification number (PIN) that allows the cardholder to download licensed …

Microsoft Corp. brings window-shopping to soccer moms with a 30-city tour touting Windows’ new Media PC. Microsoft drives home Media PC sampling The WoW: The Windows on Wheels Experience shows how the Media PC simultaneously controls all household …

Exposures Frames “Boo-tiful” Memories Exposures catalog capitalizes on the upcoming Halloween celebration in its Holiday Preview 2004 book. The Halloween 2004 Frame ($24) is featured front and center on a deep orange cover decorated with a sprinkling of …

“How to Get the Most Profit from Your Housefile” is a surefire winner of a title for a conference session. During his session of the same name at the DMA 87th Annual Conference and Exhibition in New Orleans last week, John Lenser, president of San Francisco-based consultancy and list firm Lenser, offered plenty of suggestions

Merrill Lynch and Visa have launched a sweepstakes dangling a personal, home and leisure makeover. The sweeps targets MERRILL+ Visa and Merrill Lynch Visa Signature Rewards cardholders. Customers learn of the sweeps via in-bill fliers. One grand-prize …

Victoria’s Secret is handing out free tickets to college students to the first two episodes of the second season of The O.C. Team Pink, or Victoria’s Secret brand ambassadors, from 19 colleges across the country will give away the tickets at their local …