Q&As

Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here’s why you need to watch your brand closely.

Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics.

Kellogg has kicked off a slew of promotions tied to the wild
ride of the upcoming Jurassic World: Fallen Kingdom.

Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.

More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era.” Here’s a wrap up of on the speakers, the discussion and the ideas shared.

What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.

Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.

AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here’s a quick recap.