Q&As
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Agencies
Musicland Web Site Rewards Bad Dates With Gift Cards
A bad date just might pay off through a new sweepstakes offered by Crankycupid.com, a Web site that rewards love-scorned consumers with free gift cards. Cranky Cupid readies his arrow to strike down-on their luck in love consumers Cranky, the …
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Agencies
Mattel to Release Lindsay Lohan Doll
Lindsay Lohan is coming to a doll near you. The Mean Girls star has become the latest face in the fall My Scene Goes Hollywood line. The doll, which will feature Lohen’s likeness, will wear a beige dress and a faux fur-trimmed coat ideal for a …
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Agencies
Coinstar Turns Loose Change into Gift Cards
Taking that jar of loose coins to the local market to drop into a self-service coin-counting machine will soon get a little more interesting. Instead of getting a receipt to take to the cashier to get cash, a gift card can be requested instead. The Coin …
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Agencies
Flag Thrown on Redskins Plan to Build Loyalty with Credit Card
A plan hatched by the Washington Redskins for season ticket holders to use only a co-branded credit card to renew their tickets has been sidelined. The purpose of the reward card, distributed by league sponsor MBNA America Bank, was to build brand …
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Agencies
Lifesavers Shapes Flavor Sweeps
Sweeps turns sweets into game pieces Kraft Foods touts Lifesavers’ “true flavor” in a sweepstakes that uses the candy itself as game pieces. The Find the True Flavor Shape sweeps centers on Cherry and Wint O Green Lifesavers: Consumer who find a …
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Agencies
Southwest, Movielink Offer Movies On The Go
Customers on the run won’t have to worry about late rental fees, thanks to a new movie downloading service offered by Southwest Airlines and Movielink, a video-on-demand service. Southwest Airlines and Movielink team up for movie download premium …
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Agencies
Kellogg Extends Smart Start
Kellogg Co. rolls out Smart Start Healthy Heart cereal this month, timed to Heart Health Month. Kellogg supports the cereal line extension with a “Simple Start to a Healthy Heart” program tied to the Pennington Institute for Health and Wellness. A …
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Agencies
Ford Focus Financiers Get A Dell
You know what you get when you buy or lease a Ford Focus and receive either 0% financing or $2,000 cash back? Dude, you get a Dell! Ford is offering a Dell Dimension PC with a flat panel monitor and a printer as an incentive to target first-time car …
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Agencies
French’s Mustard Bags Recipe Contest
Reckitt Benckiser invites brown-baggers to vie for lunch with Sarah Ferguson, Duchess of York. A recipe contest for French’s GourMayo flavored mayonnaise will award a trip for the winner and two friends to lunch with the Duchess in New York City. …
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Agencies
Subway, 4-Kids Team Up for Ninja Turtles Promo, Sweeps
Subway Restaurants and 4-Kids Entertainment, Inc. have teamed up to launch a new promotion featuring the Teenage Mutant Ninja Turtles franchise, including a watch-and-win element of the popular cartoon for a chance to win $4,000. Subway offers Teenage …