Q&As

A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.

Sometimes, a B2B brand withers due to inattention. Occasionally, the message might get lost in translation as a company’s business strategy evolves. In other instances, a B2B brand simply doesn’t age well—and external issues are as much to blame as internal problems.

Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.

Gleaning usable, actionable data and insights from experiences can crack the
code on consumer behavior and improve live experiences—every single time.

Hyundai is hoping for a heroic lift from “Ant-Man and the Wasp” with product placement to promote the 2019 Veloster hatchback.

When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.

Want to prevent your one-time branding moments from becoming flashes in the pan?
Try on these three techniques that continuously put your product top of mind.

Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.

A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.

Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.