Q&As

Non-profit children’s literacy organization Reading is Fundamental, Inc. (RIF) is sponsoring a writing contest for children to express how much they love their pet, offering the top winner a Because of Winn-Dixie prize pack worth more than $100. RIF …

Simon Properties kicks off its second Book Blast event next week with an expanded promotional slate. The Feb. 19-March 13 blast brings book-centered activities and celebrity readers to 88 malls. Local celebs read kids’ books for the crowd; families …

You can call what the Web does a form of

If you were in the costume business, you

Businesses that grow out of a merchant

It’s widely known that e-mail is one of the most powerful marketing tools available for today’s small organizations. With e-mail, businesses of any size can cost-effectively solidify existing relationships, initiate new ones and convert one-time visitors (buyers, members, etc.) into repeat business and long-term customers. For any business that uses e-mail to communicate with customers and prospects, following e-mail best practices, following the law, and keeping your e-mail practices up-to-date with changing standards are all of the utmost importance, because only by doing this can you realize the true power of e-mail marketing.

Lawn equipment manufacturer MTD is leveraging its Yard-Man brand’s NASCAR sponsorship by dangling a chance to have driver Kevin Harvick and his pit crew mow their lawn. Kevin Harvick on his Yard-Man racing mower Consumers can enter at participating …

For every loyalty program a marketer can conceive, there is a fraudster working to find ways to take advantage of it. From rebates to collect-and-win games to the gifting of gift cards as incentive prizes, marketers have to stay one step ahead of …

Branded entertainment divisions are popping up like daisies in springtime as agencies jockey for position in the highly lucrative world of product placement. Last week, both Interpublic Group’s Initiative Worldwide and Aegis Group’s Carat Americas …

(Corporate Meetings & Incentives)—The profile of the typical incentive program goes something like this: A 12-month campaign, designed to increase sales across the board, has as its reward a group travel program to a domestic destination, probably Florida, Hawaii, or California. The CEO selected the destination, and an in-house team handled the logistics. Just over 200 employees qualified for the trip, and per-qualifier spending topped $2,650.