Q&As

Acxiom Corp. has launched Personicx International, a segmentation system tailored for customers outside of North America.

Hasbro, Inc.’s Nerf brand is bringing basketball to life through an online sweepstakes offering one young fan a trip to St. Louis to see a Harlem Globetrotters game and attend other basketball-related event. Nerf offers sweepstakes for hoop fanatics …

Keds is using a new viral marketing campaign and a little star power to create buzz around the Keds Classic Champion sneaker in its first seeding effort to college-age consumers.

NexPress Solutions, Inc., part of Kodak’s Graphic Communications Group, is hitting the road for a 23-city U.S. mobile tour to highlight the power of its digital printing solutions to print service providers across the U.S. No Limits Express, which …

Cooperative databases such as Abacus, I-Behavior, NextAction, Z-24, and Prefer account for more than half of the prospecting done by small and midsize catalogers, according to Stephen R. Lett, a Bethany Beach, DE-based direct marketing consultant. Why? Because these prospect names perform well and represent a good value for the money.

JCPenney will break its spring advertising and announce its sweepstakes winner during the Feb. 27 broadcast of the Academy Awards. Diedrich Bader gets distracted on his way to JCPenney’s sweepstakes One spot touts the chain’s Biggest Star Sweepstakes, …

Dora the Explorer is the No. 1 preschool show for Hispanic children Nickelodeon is bringing its Dora the Explorer character to life through a 10-city mall tour and traveling exhibit La Casa de Dora, giving fans a chance to experience Dora’s …

Gavilan’s Latest Loose-Leaf Catalog Gavilan’s, a member of the Starcrest of California family of titles, recently mailed an offer that does not stray far from its siblings, in terms of design, product selection and incentive use. Like Signatures and …

To promote the latest addition to its chicken menu, McDonald’s is offering its first-ever, national in-restaurant Chicken Selects sampling event, starting today. Four million chicken samples will be given out over four days Customers will have a …

EBay members take the back roads in an online treasure hunt dangling as much as $225,000 in prizes. Hidden prizes drive traffic The Feb. 16-23 Treasure Hunt combines an instant-win game and a sweepstakes to drive site traffic and activities. Each day, …