Q&As
-
Agencies
Parenting in the Paint Aisle
My dad is an electrical engineer. He did a lot of home repairs when I was growing up. A lot. He used to take us kids along on occasional trips to the
-
Agencies
Mail Stream: A Report on Incoming Direct Mail
NextTen’s Home Tech Catalog Keeps an Eye on the Past The latest mailing from home tech catalog NextTen promises products with “classic style and vintage designs” combined with “the latest technological improvements to make your life a little better and …
-
Agencies
Loose Cannon: From ChoicePoint to Flash Point
Nearly two months ago, I wrote about movie rental chain Blockbuster Inc.’s plan to eliminate late fees . I suggested that Blockbuster would end up regretting its actions, as the company had not — to my mind — been forthcoming about some of the charges consumers would face.
-
Agencies
Alamo Dangling Disney Vacations
Alamo Rent A Car is dangling 300 trips to Walt Disney World or Disneyland through a sweepstakes designed to promote its best rate guarantee. Trips will be given away at the rate of 100 per month. Each package is for four people, and includes airfare, …
-
Agencies
Whole Foods Readies Putumayo Bus Display
Whole Foods Market gets on the bus with Putumayo World Music for a concert and extensive in-store display touting Putumayo CDs. The Putumayo World Culture Center opens in Whole Foods’ flagship Austin, TX, store on March 3 with an Afro-Latin Party …
-
Agencies
Showtime Links to Web Site for Sweeps
To further leverage the subscription-based network and The L-Word series, Showtime is giving viewers a chance to enter a sweepstakes with iVillage.com, an Internet site for women, to win an Apple iPod. L Word instant-win game offers Apple iPod Under …
-
Agencies
Starz Give Subscribers Chance to Live Like a Star
The Starz cable channel is giving its subscribers a chance to live it up celebrity-style with its Live Like a Movie Star Sweepstakes. The sweeps features a grand prize trip to live in the lap of luxury and jet-set from coast to coast. The winner and a …
-
Agencies
Crown Royal Barbershop Sets Up at Oscars
Crown Royal is setting up a barbershop as part of Red Carpet ’05, a week-long series of events providing an array of luxury products and services to help celebrities, industry leaders and VIPs prepare for The Oscars. The Crown Royal Barbershop, handled …
-
Agencies
Cingular Signs Mexican Soccer Deal
Cingular Wireless has signed as the official wireless partner of the Mexican National Soccer Team and its five-match tour in the U.S. this year. “We’re delighted at the opportunity to help bring Mexican soccer to the U.S.,” said Hendrik Schouten, …