Q&As

Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively.

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.

Things don’t always go as planned, do they?

Domino’s has signed on as a presenting partner of Gfinity, scoring
exclusivity within the quick service restaurant sector.

Using one of its restaurants as a back drop, Burger King filmed unsuspecting
female customers as they were charged more than men for the same box of fries.

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”

Smart speakers are now owned by 43 million people in the U.S.:
That’s a huge audience that needs to be understood by marketers.

The campaign is not only a way for Old Navy to drive store traffic, but it also
taps into its cause platform ONward! 

Is the structure of your in-house marketing team getting in the way of
your goals? Get some tips for the right approach for your team.

Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.