Q&As
-
Agencies
Maryland Window Contactor Charged With Making Illegal TM Calls
The Maryland Attorney General has charged Chesapeake Window and Building, a window contractor based in Linthicum, MD, with making prospecting calls to consumers who had registered their numbers with the national do-not-call list, in violation of the Maryland Telephone Consumer Protection Act.
-
Agencies
FTC Rule Would Help Ad-Supported E-Zines
Webster might not agree with the Federal Trade Commission’s definition of the word “sender.” But marketers have reason to be happy about it.
The FTC has determined that multiple advertisers in an e-mail newsletter cannot all be held responsible for the letter’s Can-Spam compliance. -
Agencies
UAE Gets Its First Direct Marketing Conference
A direct marketing conference sponsored by Emirates Post, the postal service of the UAE, will be held in Dubai starting on June 11.
-
Agencies
LA Gear Launches Interactive Campaign, Sweeps
LA Gear is bringing its brand to life via an interactive campaign featuring its new track shoe styles, in which animated shoestrings act out various scenes from Hollywood movie genres online. Consumers who log on to Lagear.comcan see the shoestrings in …
-
Agencies
McDonald’s Partners with WNBA for Mobile Fitness Tour
The WNBA has signed McDonald’s as an official league partner and the two are on the road with a mobile fitness tour. The WNBA Be Fit Tour presented by McDonald’s made its first stop May 28 at the Pasadena Summer Fest, an outdoor Memorial Day Weekend …
-
Agencies
Taco Bell Tells Consumers to Get Saucy Via Contest
Taco Bell is asking consumers to part with some words of wisdom as part of the QSR’s second annual Share Your Sauce Wisdom contest for a chance to win a year’s supply of free food. The QSR is searching for unique Taco Bell sayings to include on its …
-
Agencies
Almost 90,000 Participate in April Pool’s Day
Nearly 90,000 children and families across the country participated in USA Swimming’s month-long April Pool’s Day water safety initiative, signing the first-ever Water Safety Pledge and committing to stay safe in pools this summer. Alloy Media & …
-
Agencies
Country Home Takes Manhattan
Country Home Magazine brings its October issue to Central Park with a one-day festival and a concert by Mary Chapin Carpenter. The event is sponsored by KitchenAid, Wish-Bone salad dressing and W Hotels. KitchenAid will provide a state-of-the-art …
-
Agencies
Mail Stream: A Report on Incoming Direct Mail
Wrap London Offers Casual Clothing from Across the Pond The latest catalog from Wrap London targets U.S. women with stylish and easy to wear apparel. The 70-page catalog opens with a letter from the company’s design team, who provide a brief background …