Q&As

Nate McKelvey believes he has hold of a smoking gun and no one in authority is interested. Specifically, the founder and CEO of executive air service

Recently the U.S. Postal Service filed a request for higher rates with the Postal Rate Commission. The postmaster general is on record saying the USPS

White #10 envelope. White #10 envelope. Jiffy Pak containing fold-out mailer with pop-up baby monkey and banana-flavored bubble gum. White #10 envelope.

Brands are flipping over a century-old marketing tool to bring brands to life with a flick of a thumb. Marking the dawn of a new era in promotions, flip

NEW LISTS Cheryl & Co. 1-800-Flowers.com Inc. is offering the customer list from Cheryl & Co., its cookie and dessert gift division. Nearly 200,000 catalog

Everyone knows that Google, Yahoo!, MSN and Ask Jeeves are in a race to index the whole Web. In a sense, they want to be the Swiss Army knives of search,

Wine marketers are gearing up for another round of fights following the U.S. Supreme Court decision May 16 that found bans against direct sales by wineries

Tourism ads present a special challenge. They must sell both the sizzle and the steak in a limited space. The sizzle is the glamour and excitement of

GIVE ‘EM A REASON As a copywriter, I don’t think a communication can ever be too copy heavy. People don’t read or not read copy based on its relative

Those phony e-mail offers are sliding in a direction I like: Food. Meals. Gourmet dinners. Somebody has recognized the universal truth: The way to a sucker’s