Q&As

Despite the soaring popularity of the film in other circles, an advocacy group has asked Burger King to drop Star Wars toy premiums from its Kids Meals, saying consumers are interpreting the promotion as a “tacit endorsement” for anyone, regardless of …

Chevrolet has signed a multimillion dollar advertising deal with Nickelodeon as part of a new initiative to reach consumers across multiple platforms. The effort is part of a new campaign by General Motors to target families. Nickelodeon and Chevy …

American Eagle Outfitters plays the Black Eyed Peas this weekend in a cross-promotion for the band’s new album. Listening parties in American Eagle stores tout their new album American Eagle will play cuts from the new album, Monkey Business, for …

To support the reformulation of Diet 7UP with Splenda Brand Sweetener, the soft drink maker has announced a sweepstakes that will launch the grand-prize winner into space. Consumers can enter the Diet 7UP Free Ticket to Space sweepstakes by logging onto …

Pepsi-Cola Co. is back as title sponsor of The Scene, a back-to-school mall tour targeting teens. The Scene drew about 5,000 teens at each stop last year Four other marketers are also returning for their third stint as sponsors: CosmoGirl, haircare …

The American Library Association (ALA), Major League Baseball and the MLB Players Association have kicked off the fourth-annual “Major Leagues @ your library contest,” an online baseball trivia contest that will send a grand-prize winner and a guest to …

The clock is ticking on an effort by the big credit card companies to get Web merchants to tighten up both their data handling policies and their network security. Whether they know it or not

Wine.com

For many small to midsized businesses, direct mail isn

The Museum of Modern Art has 100,000 works of art–and 52,000 e-mail newsletter subscribers.