Q&As
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Call at Your Own Risk
IF YOUR BUSINESS DOES telemarketing of any sort, stop reading this and check your database immediately to see if it contains the name Ryan A. Swanberg.
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Tequila-Branded Music Headlines Summer Tour
Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable
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Legal (Un)ease?
YOU CAN’T DO THAT! We’ll get sued! Trust me, you simply cannot use another company’s trademark. The Can Spam Act doesn’t apply, does it? If you don’t
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Will the Legitimate E-mailer Please Stand Up?
An ancient joke: Someone at the Louvre in Paris spotted Diogenes, carrying his lantern. Diogenes, what are you doing here? The answer: I’m looking for
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Oodle Helps Buyers Search Local Ads
TWO TRENDS ONLINE SHOPPING and local search come together in Oodle.com, which aggregates local classified ad listings across a number of categories and
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Accelerated Analysis
THE NEED FOR SPEED HAS reached Hoffman Estates, IL. After relying for decades on a mainframe database with limited analytic capabilities, Sears Customer
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Card Sharps
Bentonville, AR, proud home of Wal-Mart, is the murder capitol of the world for consumer promotions. How do you argue that promotion is more effective
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Pursued by Jaguar
The Jaguar gets its name from yaguara, a South American word meaning the animal that kills in a single bound. If a jaguar does not nail its prey on the
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Doing What’s Right for the USPS
THIS, LADIES AND GENTLEmen, is the 11th year the U.S. postal world has been considering legislative reform. At this point we’re about where we left off