Q&As

The bricks have embraced the clicks. Retailers generated 5% or more of their total sales online last year in only 12 product categories. And by the end

Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father’s bathroom, is out with a line extension and

Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable

Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make

An ancient joke: Someone at the Louvre in Paris spotted Diogenes, carrying his lantern. Diogenes, what are you doing here? The answer: I’m looking for

Bentonville, AR, proud home of Wal-Mart, is the murder capitol of the world for consumer promotions. How do you argue that promotion is more effective

Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.

Nothing brings to mind H.L. Mencken’s old line that journalism is not an exact science like reading stories about your own company. For example, one competitor

IF EVER THERE WAS A MULTICHANnel merchant, it’s the HoneyBaked Ham Co. The venerable firm sells home-style food through catalogs and over 300 retail outlets,

THIS, LADIES AND GENTLEmen, is the 11th year the U.S. postal world has been considering legislative reform. At this point we’re about where we left off