Q&As

SOMETIMES IT SEEMS AS IF TODAY’S MAIN CATALOG GROWTH strategy is, We’ll just give them a lot more stuff to buy and watch the sales pour in. Would that

It could be argued very well, then, I will argue that Sony’s ad for its Cyber-shot digital camera is just a bit sexist. I don’t have any objection to

Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father’s bathroom, is out with a line extension and

Go figure. Print catalog sales remain the highest priority for most catalog companies. But just a minority intend to invest in increased mailing frequency,

IF YOUR BUSINESS DOES telemarketing of any sort, stop reading this and check your database immediately to see if it contains the name Ryan A. Swanberg.

While they may be expert at store layout and catalog design, many retailers slip up when designing the shopping experience for customers visiting their

Under laws that take effect today in Michigan and Utah, it will be illegal to send commercial e-mail for products that minors may not legally own if those youngsters are signed up for the states

Thinking of buying a new CRM system? Save your money until you know that your staff is behind you. And how do you do that? Through internal marketing.

Many pundits discuss closing the CRM loop or keeping employees in the loop. Others talk about the information loop, or closing the analytics loop. So guess what we decided to call our new e-mail newsletter on CRM?