Q&As

The Jaguar gets its name from yaguara, a South American word meaning the animal that kills in a single bound. If a jaguar does not nail its prey on the

IT’S GOOD NEWS FOR THE NONprofit sector that the U.S. Postal Service’s effort to restrict charities’ use of the Standard Mail rate for personalized marketing

The folks at Pantone Inc. have forgotten more color theory than I’ll ever know, so when the results of their consumer color preference survey, which measured

What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

The article Retirement Services Firm Gets Personal (Database Marketing, May 1) neglected to mention that Financial Engines Inc. used Exstream Software’s

While they may be expert at store layout and catalog design, many retailers slip up when designing the shopping experience for customers visiting their

Under laws that take effect today in Michigan and Utah, it will be illegal to send commercial e-mail for products that minors may not legally own if those youngsters are signed up for the states

Thinking of buying a new CRM system? Save your money until you know that your staff is behind you. And how do you do that? Through internal marketing.

Many pundits discuss closing the CRM loop or keeping employees in the loop. Others talk about the information loop, or closing the analytics loop. So guess what we decided to call our new e-mail newsletter on CRM?