Chella Chases Abandoned Carts

Posted on by Chief Marketer Staff

Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded. And for the most part, operations were a thing of beauty. Primarily by promoting its site through affiliate networks, Chella finally was able to turn a profit this past January. But there was one blemish on that picture: Chella had virtually no ability to build customer relations with e-mail.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!