Q&As

The Jaguar gets its name from yaguara, a South American word meaning the animal that kills in a single bound. If a jaguar does not nail its prey on the

It was a not-so-covert operation. The plan was to rescue a Yorktown Heights, NY, hotdog truck operator from his business. The mission? Hop on a hot air

The folks at Pantone Inc. have forgotten more color theory than I’ll ever know, so when the results of their consumer color preference survey, which measured

New research on shoppers’ travel patterns and their shopping occasions could change the way packaged goods brands plan retail promotions. Research firm

If you graduated from high school before 1999, and then went on to get a marketing degree, you are faced with a serious challenge: How does a typical

IT’S GOOD NEWS FOR THE NONprofit sector that the U.S. Postal Service’s effort to restrict charities’ use of the Standard Mail rate for personalized marketing

Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father’s bathroom, is out with a line extension and

What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

The article Retirement Services Firm Gets Personal (Database Marketing, May 1) neglected to mention that Financial Engines Inc. used Exstream Software’s

GOOD READING I loved Katie Muldoon’s recent column (Direct From Muldoon, May 1). It’s smart to compare catalogs to compelling literature.Arnold HowardParagon