Q&As

Tips on E-zine content strategies

E-mail newsletters have arrived. Over half of all chief marketing officers plan to publish one this year. And that’s only one of several finding that points to an impending e-zine boom, says Silverpop CEO Bill Nussey.

Here are some steps marketers can take to improve e-mail newsletter deliverability, and increase open rates and response rates.

Procter & Gamble has agreed to stop advertising its Secret brand Sparkly Body Spray to children under age 12 following an investigation by the Children’s Advertising Review Unit (CARU) into a related sweepstakes promotion and other advertising for the spray.

McDonald’s Corp. this week breaks an instant-win game for Big Mac, giving away Sony PlayStation Portable systems. The system, nicknamed PSP, plays videogames, movies and music. Codes on Big Mac and fry boxes send players online to see if they win a …

Newcastle Brown Ale is out with a sweepstakes offering up a home entertainment system and a Beverly Hills shopping spree. The Best of Both Words sweeps, which begins Aug. 15 and ends Oct. 31, is being touted via in-store P-O-P and at NewcastleBrown.com. …

Nextel Communications, Inc. is partnering with Sunoco and Motorola for a sweepstakes that will award a grand prize $250,000 and a full tank of gasoline to one consumer who correctly forecasts the 2005 NASCAR Nextel Cup Series Champion. Consumers can …

HSN, formerly the Home Shopping Network, is celebrating its 28th birthday with the sweet treat of ice cream as part of a new month-long promotion with Dreyers Grand Ice Cream, Inc. Consumer who tune in to HSN can walk away with free ice cream Starting …

Senate Majority Leader Bill Frist (R-TN) has called on pharmaceutical marketers to restrict their direct-to-consumer advertising for new drugs.

Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make