Q&As

Mobile entertainment marketer InfoSpace, Inc. has introduced two incentive programs that reward subscribers for playing its mobile games. The first program, Frequent Player Points, allows long-term subscribers to earn points by playing bonus-based …

The Society of Incentive and Travel Executives is once again partnering with the Motivation Show to offer scholarship programs to corporate and incentive travel buyers, travel destination decision makers and influencers. The program, called the …

Loyalty marketing consultancy Frequency Marketing, Inc. has formed The Colloquy Network with five agency members, to extend its Colloquy Group research and consulting arm. Cincinnati-based Colloquy certifies member consultants in its own methodology. …

Water bottler Poland Spring has launched an online campaign to uncover the sports fanatic most dedicated to either the Boston Red Sox or the New York Yankees baseball teams. “The launch of the Ultimate Fan contest allows us to demonstrate Poland …

ADVERTISING SPECIALTY INSTITUTE: said that Kaeser & Blair Inc., Summit Marketing and HALO/Lee Wayne are making significant investments in ASI products and services to support the sale of promotional products. AIR FRANCE: has announced offers to its …

Drugstore chain CVS discontinued a pharmacy-tracking service for its ExtraCare cardholders after a consumer privacy watchdog group found a way to access sensitive purchase data. The service let cardholders with flexible spending accounts (through their …

Brookstone Hard to Find Tools Waves the Flag A recent catalog from Brookstone Hard to Find Tools prepared shoppers for the Fourth of July holiday with plenty of patriotic symbols as well as an assortment of outdoor furniture and tools. The front cover …

Call it a one-stop-shop for content professionals. Or call it a place for people to seek new jobs or sign up for a class while perusing the latest media news. Call it anything you want—but call mediabistro.com successful.

Chris Carmen fell into the e-newsletter business. But he’s not looking to get out of it any time soon. Carmen, who owns Carmen Commercial Real Estate, began collecting e-mail addresses in 1995 for his customer database.

“But what do I write about?” is a question that keeps many a newsletter editor awake at night. It’s time to start getting a good night’s sleep instead. How? Stop reinventing the wheel.