Q&As

Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.

It was a not-so-covert operation. The plan was to rescue a Yorktown Heights, NY, hotdog truck operator from his business. The mission? Hop on a hot air

Nothing brings to mind H.L. Mencken’s old line that journalism is not an exact science like reading stories about your own company. For example, one competitor

IF EVER THERE WAS A MULTICHANnel merchant, it’s the HoneyBaked Ham Co. The venerable firm sells home-style food through catalogs and over 300 retail outlets,

Finding a new way to build out a brand in a static product category isn’t easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue

SOMETIMES IT SEEMS AS IF TODAY’S MAIN CATALOG GROWTH strategy is, We’ll just give them a lot more stuff to buy and watch the sales pour in. Would that

It could be argued very well, then, I will argue that Sony’s ad for its Cyber-shot digital camera is just a bit sexist. I don’t have any objection to

New research on shoppers’ travel patterns and their shopping occasions could change the way packaged goods brands plan retail promotions. Research firm

If you graduated from high school before 1999, and then went on to get a marketing degree, you are faced with a serious challenge: How does a typical

Go figure. Print catalog sales remain the highest priority for most catalog companies. But just a minority intend to invest in increased mailing frequency,