Q&As

THERE ARE MANY REASONS why growth in the pharmaceutical industry will slow to single digits for the first time in over a decade. The patents for numerous

WEBSTER MIGHT NOT AGREE with the Federal Trade Commission’s definition of the word But direct marketers now have every reason to be happy about it. The

Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald’s. The first time I went to one, I was amazed at the crowd:

TASTES IN HOME DCOR and entertaining are changing, becoming more eclectic and informal than ever. While Pfaltzgraff founded in 1811 and one of the oldest

TELEVISION, MAGAZINES AND JUST ABOUT EVERY FORM OF media are bursting with fashion advertising targeting women in their tweens, teens, early 20s and 30s.

The bricks have embraced the clicks. Retailers generated 5% or more of their total sales online last year in only 12 product categories. And by the end

Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make

Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.

Finding a new way to build out a brand in a static product category isn’t easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue

Nothing brings to mind H.L. Mencken’s old line that journalism is not an exact science like reading stories about your own company. For example, one competitor