Q&As

Natural foods grocer Whole Foods Market this month unveils an education program for new and expectant moms.

Court TV is giving its new series, Parco P.I. a new look under a non-traditional advertising campaign targeting streets, bars and clubs. Parco P.I is a new reality/docu-drama that follows the Parco family of New York City as they crack cases …

Ricola USA next week begins a sweeps for its iconic cough drops. The Find the Mystery Cougher sweepstakes asks consumers to watch for an anonymous cougher and offer a Ricola cough drop. Those who do can win $1 million, $100,000 or $1,000 in cash. Morris …

The Timex Corp. this week broke a national contest to find eight consumers to appear in print ads next year. The New Faces of Timex campaign supports the fall launch of seven Indiglo watch models (with different light-up colors) in Timex’s fashion, …

Hasbro, Inc. is getting a little star power from actress Jamie Lee Curtis as its new spokesperson to promote the company’s board games and a new mail-in rebate campaign. Starting Nov. 1, Hasbro will roll out its Games Make Great Gifts campaign, offering …

Diet Pepsi, the official soft drink of the National Football League, is dangling Super Bowl tickets for life in a sweepstakes tied to a fantasy football game. Players can enter the NFL Rookie Challenge: The Ultimate Fantasy Football Game at …

Engineers like to joke about getting clients to pick which two of the follow three characteristics for their projects: good, fast and cheap.

CBS Networks is boosting its Monday primetime comedy line-up with A 43 million-piece mailing, Internet-streaming video and a sweepstakes. The outer envelope of the Valpak mailing directs viewers to tune-in Monday nights on CBS featuring images …

As the Motivation Show nears, supplier exhibitors are plotting ways to coax passerby into their domains to, at the very least, give them a peek at their wares, or at the very best, close a sale. Thousands of attendees are expected at this year’s show, …

As federal and state officials continue to survey the damage and destruction left by Hurricane Katrina in the New Orleans area, Maritz Travel is taking a “wait and see” approach on what long-term impact the hurricane could have on the incentive …