Q&As

Timeplanner Calendars, Inc. has filed a lawsuit against competitor Norwood Promotional Products, claiming that Norwood copied its trademark and is gaining market share from Norwood’s reputation and the extensive advertising and promotion of its products …

Geiger Promotional Products has acquired promotional products supplier Worldwide Specialty Sales, a move that will enhance Geiger’s sales capabilities. Worldwide Specialty Sales has been a family-owned business in operation for 45 years. The firm was …

It only took Volkswagen of America three days to sign up 5,000 of its biggest fans to work as advocates for the brand. VW sent e-mail and direct mail to Passat owners, inviting them to join the Passat Alpha Driver Program, a loyalty program that gives …

The Promotional Products Association International has set in motion plans to aid members who have lost their homes or businesses as Hurricane Katrina barreled across the Gulf Coast. The establishment of the Promotional Products Business Recovery Plan …

One of the top U.S. distributors is out with a contest that gives participants a chance to take a good look at its product line and to win thousands of dollars worth of its products. 4imprint, Inc., an Oshkosh, WI-based promotional products distributor, …

A Canadian loyalty-marketing firm has gone to Broadway to raise consumer awareness for its fledgling airline miles program AirIncentives. AirIncentives lets marketers buy airline miles to give to consumers as purchase incentives. Consumers redeem those …

Five months since the launch of its new online loyalty club, the Blizzard Fan Club, Dairy Queen is going strong and is increasing its database of faithful customers by the thousands. Since mid-April when Dairy Queen launched it first online fan club, …

All good things must come to end. For General Motors Corp., includes its employee discount incentive, which ends Sept. 30. “It was a successful program for us,” GM spokeswoman Deborah Silverman said. “What we’ve learned is that our customers really …

PROFORMA: Cleveland, OH, has four new owners and two owner acquisitions: The new owners are: Henry and Joan Dinneen, Proforma First, Tulsa, OK; Mark Losiak, Proforma Sonic Business Solutions, Minooka, IL; Greg Stefanowski, Proforma NS Print, Newtown, …

Hotel chains are stepping up to aid those devastated by Hurricane Katrina, and offering loyalty program members extra incentives to do the same. Starwood Hotels & Resorts Worldwide, Inc. is offering members of its loyalty program, Starwood Preferred …