Q&As

SportsBlast, the production company responsible for The Kellys, an animated series featured on NASCAR.com, will award a fan with a trip for four to the 2006 Daytona 500. The winner will receive tickets to the Feb. 19 race, as well as tickets to …

A 2006 Sundance Film Festival is the perfect locale for Chrysler to launch a film competition, in which contestants can vie for a Chrysler Crossfire. Starting Friday, the carmaker will launch Chrysler in The Movies: Virtual Film Competition with …

Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures …

IMN has launched IMN Party Pulse, a multi-tiered newsletter program for direct sales organizations. And it already has a client with 1 million subscribers: PartyLite, the direct selling company specializing in candles and accessories.

If one single word comes to mind after the holiday e-mail deluge, it is relevance. Consumers were more likely to delete unwanted e-mails or report the senders as spammers, according to a survey by Return Path Inc.

Joseph Leeb Enterprises Inc. is a small business with annual sales of $5 million. But it faced the same challenge as many larger firms: How do you communicate with customers on an ongoing basis?

Once you get comfortable with the basic key metrics, like open and click-through rates, you are ready to go more in depth. Here are two additional metrics. Dig into them, and you will have a much more thorough sense of the success of your program.

Quiznos Sub is celebrating its silver anniversary giving consumers a chance to walk away with their very own Quiznos Sub restaurant. Throughout 2006, the restaurant chain Quiznos is giving its loyal customers a chance to win one of 12 Quiznos Subs …

Budweiser has become the exclusive malt beverage and alcohol promotional partner for the popular Sports Illustrated annual swimsuit issue franchise. The beer brand is also partnering with SI supermodel Molly Sims for exclusive P-O-P and other …

Only 77.2% of consumers described themselves as long-term loyal customers, compared to 83,8% last year, according to What Drives Customers?, a NRF Foundation study.