Q&As

Chevrolet is out with an experiential marketing campaign to educate consumers about its new Silverado Hybrid pick-up truck and tout its benefits as a great setting for a tailgate party.

Oil of Olay is out with a new body wash and is using a sweepstakes to build sales. The sweepstakes touts the Olay Ribbons Body Wash and features a three-day trip to Las Vegas to see Cirque du Soleil’s “O” at the opulent Bellagio hotel and casino. The …

Capitalizing on the popularity of European soccer in the U.S., Fox Soccer Channel has launched a sweepstakes in search of the “Ultimate Chelsea Fan.” The promotion also celebrated Barclays English Premier League champion Chelsea FC’s 100-year …

Kids’ network Nickelodeon has hired VH1 veteran Brenda Freeman as senior VP-promotions marketing. The position was effective Jan. 8. In her new role, Freeman oversees development and execution of all promotions and marketing efforts for Nickelodeon and …

American Online is teaming up with GSN, the network for games, to design a blackjack Web page for AOL.com. Under the partnership, the blackjack hub at AOL.com/Blackjack will offer free Blackjack game play and tips from pros. The site is expected to …

Joseph Leeb Enterprises Inc. is a small business with annual sales of $5 million. But it faced the same challenge as many larger firms: How do you communicate with customers on an ongoing basis?

Say you own a small business and want to start marketing through direct mail but you don’t know where to start.
The U.S. Postal Service wants to help, with services like the free booklet “The Guide to Mailing for Businesses and Organizations.” It will tell you what services are available — and how to save money on them.

Many direct marketers avoid targeting businesses less than three years old, writing them off as unpredictable, risky bets. Perhaps the new company’s credit file is thin, or it has high start-up costs. Or a start-up’s credit file is not considered deep enough.

Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop …

Diageo-Guinness USA, Inc. is turning to its Red Stripe beer fans to produce a version of what a Super Bowl spot should look like in an online contest.