Q&As
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Agencies
SITE Study Explores Forces Shaping the Incentive Industry
(Corporate Meetings & Incentives)—In an industry first, the SITE Foundation has taken an in-depth look at market forces, both within companies and globally, that have
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Agencies
Data Collection Pushing Loyal Customers Away: Study
Loyal retail consumers are jumping ship, saying retailers are asking for too much personal information to participate in loyalty programs. The number of shoppers who said they were long-term loyal customers dropped to 77.2% this year, compared to 83.8% …
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Agencies
Papa John’s Goes Deep with Football Promo
Papa John’s is giving consumers a little something extra to cheer about during Super Bowl XL in addition to their favorite teamthe chance to win free pizza.
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Agencies
New York Times Launches Loyalty Program
The New York Times last week launched a points program that rewards subscribers for purchases from a wide range of businesses. The TimesPoints program gives its members points for purchases at participating restaurants, hotels and online retailers. …
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Agencies
Sports Authority Sold, Going Private
An investor group will buy sporting goods retailer The Sports Authority for $1.3 billion and take the 398-store chain private. The group, led by Green Equity Investors IV (an affiliate of Los Angeles-based Leonard Green & Partners), is expected to keep …
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Agencies
GoDaddy.com Rewards Employees With $750,000 in Prizes
GoDaddy.com, one of the top online registrars of domain names, is giving new meaning to employee rewards and loyalty. The Scottsdale, AZ-based company has given away $750,000 to employees via rewards, bonuses and prizes above its standard salary and …
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Agencies
Volkswagen ‘VWIP’ Lounge Stars in All Star Weekend
During next month’s NBA All Star weekend, Volkswagen of America, Inc. will unveil a lounge to provide daytime entertainment for guests and residents of the city. The Volkswagen Important People (VWIP) Lounge, which opens Feb. 17 in Houston, will take …
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Agencies
Hallmark Channel Rolls Out Valentine’s Day Sweeps
The Hallmark Channel is out with a new holiday sweepstakes that dangles a trip for two to Los Angeles and a VIP visit to the set of a Hallmark Channel Original movie. Starting Jan. 27, consumers can register at Hallmark Channel’s Web site or make an …
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Agencies
BellSouth Dangles Gift Cards for Services
BellSouth Corp. is rewarding its residential subscribers who sign up for some of its services with up to $200 in Visa Gift cards. To qualify for the promotion, customers must sign up DSL, DirecTV, long distance or Cingular wireless services by May 4. …
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Agencies
‘Green’ Cards Ready to Take Root
Marketers are eyeing environmentally friendly alternatives to plastic for their gift and loyalty cards. Last week, card maker Arthur Blank & Co. launched a corn-based card that has the same appearance and durability of plastic cards. Blank’s CornCard …