Q&As

The sweet beat of branding will reverber during the Rolling Stones’ performance at this year’s Super Bowl. The multigenerational appeal Stones’

At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket

Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business.

Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?

Eastman Kodak Co. knows the importance of capturing memories—especially at historic events.

In the span of a month, beach locales such as Panama City and Daytona in Florida, South Padre Island in Texas, as well as offshore hotspots like Cancun and the islands of the Caribbean will swell with

Wunderman has promoted vice chairman David M. Sable to the newly created position of chief operating officer of Wunderman.

Above-the-line marketing spending, which encompasses brand marketing designed to reach a mass audience, will grow at a steady clip from its $200 billion level in 2003 to around $250 billion in 2007.