Q&As

WELCOME BACK TO part two of the Pushing the Envelope 2005 holiday catalog postmortem, or How to Fill White Space and Shop at the Same Time. Last issue,

From the Piggy Lawyers Strike Again file comes a proposed settlement in a class-action suit against Time Warner. Anyone who subscribed to Time Warner

THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are

I CONTINUE TO READ WITH interest the exchange of opinions over Peppers and Rogers’ Oct. 1 piece Return on Customer: Setting the Record Straight (Commentary,

NEW LISTS Quad Off-Road Time4Media is offering the 9,295-name subscriber list for Quad Off-Road, a magazine launched in July. The publication targets

WHAT CAN BUSINESS MAILERS expect this year? In a nutshell, a dollop of uncertainty and a heaping helping of change. On Jan. 8, postage rates rose 5.4%.

Jan. 12, 2006 WILLIAMS-SONOMA INC. said it will close its Hold Everything unit by the end of the year and fold it into its other brands. The announcement

Recently Google and Yahoo! moved to offer search advertisers sophisticated analytics tools that, the engines hope, will encourage advertisers to pour

I HAVE THE UTMOST RESPECT for Les Wunderman as well as for Don Peppers and Martha Rogers, but I am dismayed at the who invented LTV quarrel. Lifetime

WHY SHOULD YOU, AN ONLINE marketer, care about companies like Google and Apple selling video downloads over the Internet? Because I do. I’m speaking of