Q&As

A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.

TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.

IN THE AUTO INDUSTRY IT’S said that most people start looking for their next car from the moment they drive their current one off the lot. And research

DOES YOUR COMPANY send advertising faxes? Make one small mistake and your firm could be sued under the Telephone Consumer Protection Act (TCPA). Most

OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought

Direct spoke with Gordon recently about Viva Terra’s beginnings and the challenges of starting up a catalog in today’s economic environment.

Does your company send advertising faxes? Make one small mistake and you could be sued under the Telephone Consumer Protection Act (TCPA). Most marketers

A direct mail scam is an unlikely backdrop for a novel. By all rights the action should be limited to setting up shop, placing ads, opening envelopes,

Brace yourself, direct response industry. The younger generation from the Show Me state is about to show you a thing or two. At the Missouri School of

WELCOME, TELEVISION! For years you’ve been the last great bastion of brand marketing. With the exception of late-night spots, most of your dollars have