Q&As

The notorious criminal Willie Sutton once was asked why he robbed banks. “Because that’s where the money is,” he replied. Welcome to the 21st century, Willie. These days more and more of the money is online, and banks are embracing Web data analysis to secure their share of it.

The Federal Trade Commission is investigating XM Satellite Radio’s marketing practices to see if it has violated the Can-Spam Act and/or the Telemarketing Sales Rule, the satellite radio company said in an official filing last week.

A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.

HERE’S MORE PROOF THAT marketing and finance are not in sync. A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s

NEW LISTS Bauer Publishing More than 200,000 active subscribers are named on Bauer Publishing’s enhanced entertainment master file. All of Bauer’s entertainment

A NEW RATE CASE SEEKING A postage increase in 2007 is about to be filed with the postal Board of Governors, said Postmaster General Jack Potter during

MOBILE MARKETING IS ON THE WAY, AND IT WILL usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed

THIS ISSUE CONTAINS SOME INTERESTING COVERAGE OF THE problems facing fax marketers. The first is an article on what to do if your insurer denies your

SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the

WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage