Q&As

The notorious criminal Willie Sutton once was asked why he robbed banks. “Because that’s where the money is,” he replied. Welcome to the 21st century, Willie. These days more and more of the money is online, and banks are embracing Web data analysis to secure their share of it.

The Federal Trade Commission is investigating XM Satellite Radio’s marketing practices to see if it has violated the Can-Spam Act and/or the Telemarketing Sales Rule, the satellite radio company said in an official filing last week.

A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.

HERE’S MORE PROOF THAT marketing and finance are not in sync. A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s

Who says there’s no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those

THE KIDS’ DO-NOT-E-MAIL juggernaut that for the last year has threatened to wipe legal adult content out of electronic communications has ground to a

Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,

Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they’re likely to scan when it comes in: the

DON’T GET THEM STARTED I am appalled at the self-righteous, attacking, personal tone that Ken Magill took toward Keri Smith and Jeff Pitcher in his column

THIS ISSUE CONTAINS SOME INTERESTING COVERAGE OF THE problems facing fax marketers. The first is an article on what to do if your insurer denies your