Q&As

First Data Corp. has named Susan Hendricks president of First Data Resources.

Direct marketing expenditures are seen as growing by 6% annually, a rate that will boost 2006’s $154.5 billion to $194.2 billion by 2010, according to the most recent Veronis Suhler Stevenson Communications Industry Forecast study.

DAVIE-BROWN ENTERTAINMENT: named Lori Rayfield…IPSH!: the global mobile marketing agency, has expanded into…

Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign.

College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year’s Super Bowl thanks to a new Chevrolet promotion.

Denny’s is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.

ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars.

Advo has filed a counter suit against Valassis in an effort to force Valassis to complete its $1.3 billion purchase of Advo by the end of this week.

In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what’s to come.

Over the previous months, we’ve talked a lot about how to effectively recognize and reward best customers through the targeted application of bonus offers. Before you can recognize and reward customers, however, you must first know who they are.