Q&As

I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales.

Banta Corp. plans to close five printing plants and eliminate more than 500 jobs, or about 6% of its work force, as part of an ongoing effort to cut costs.

Pier 1 Imports Inc. posted a net loss of $73.1 million, for the second quarter, compared to a net loss of $6.4 million the prior year.

Pay88 Inc, a Chinese electronic payment-processing firm, has acquired online marketing systems developer Qianbao for an undisclosed amount of stock.

Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo.

Today we meet Kerri A. Mulhern, a brokerage account executive with Adrea Rubin Marketing. Originally from New Jersey, now she lives and works from home in Texas.

Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri

A federal judge in Atlanta has awarded EarthLink an $11 million judgment against Nevada Internet marketing company KSTM, LLC for allegedly sending unsolicited e-mail violating the Can Spam Act through EarthLink’s servers, the Internet service provider said Wednesday.

The U.S. Postal Service Board of Governors (BOG) said it expects to implement postage rate increases in May that will raise standard mail rates 9%.

First Data Corp. has named Susan Hendricks president of First Data Resources.