Q&As

Toyota is capitalizing on the average 20 million viewers who have been tuning in to NBC’s Sunday Night Football and its sponsorship of the program’s halftime show with a branded feature that highlights the sometimes crazy traditions of top high-school football programs around the country.

A well-known choral festival is taking a mighty big risk with a new prospecting program: If its current customers raise their voices in protest, the result could shatter glass.

In 2007, the choral group will add a third venue, Vancouver, British Columbia, to the two in which it currently hosts weeklong training-and-performance retreats. The group

Problem Solvers’ New Look The Fall 2006 catalog from practical home goods marketer Problem Solvers sports a redesigned logo and look, and returns to a vertical, more or less standard-sized mail piece that’s closer in size to the one it launched with …

The U.S. Postal Service is already drawing criticism on its proposed new mailing standards from mailer groups, particularly on the issues of automatable flats.

Banta Corp. plans to sell its Danbury, CT direct marketing print plant and close several other facilities.

Lands’ End founder Gary C. Comer died on Oct. 4 at his home in Chicago.

Your database of customer information provides a myriad of enhancements to the “product/salesperson/location” ethic of retailing.

J. C. Penney Company Inc. announced that total direct sales for the five weeks ending Sept. 30, 2006 increased 11.8% over the same month last year to $284 million. That compares to a year-over-year increase of only 0.4% in September 2005 and a direct-sales total of $254 million for the month.

Working Solutions, a provider of remote agent call center services, yesterday completed its acquisition of Advanced Data-Comm, a call-center services company based in Dubuque IA.

In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.