Q&As

In an effort to reach out to the African-American community, Chrysler is taking its cars to church to preach to the masses via a sponsorship of a Patti LaBelle tour.

Ocean Spray Cranberries, Inc. is readying a Bogs Across America promotion for New York, Chicago and Los Angeles timed to the cranberry harvest season.

GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000.

Cingular Wireless filed three lawsuits geared at stopping telemarketers from calling its mobile phone customers, according to a statement from the carrier.

Performance-based marketing-services firm Think Partnership yesterday formally announced a piece of technology that enables online merchants to automatically send e-mail offers to people who have abandoned shopping carts on their sites.

Cartoon Network has teamed up with the Boys & Girls Club of America (BGCA) to expand the organization’s Latino outreach initiative via a contest that lets kids make their own animated cartoons.

Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question.

Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store’s local consumer base.

Sesame Street characters are going organic under a new deal with Earth’s Best to put some of the show’s favorite characters on organic frozen food and baby food products.

Scotties is out with a series of promotions that reach consumers in multiple touch points with a message of “softness.”