Q&As

E-MAIL PHISHERS ARE honing their skills in ways that indicate at least some of them think like the best direct marketers, says James Christiansen, Experian’s

A NEW SUBSCRIBER OPTS IN to receive your newsletter. Great! So you respond with a simple thank-you, right? Not exactly. The right welcome message can

THERE’S AN OLD SAYING THAT IT’S LONELY AT the top. If that’s true, our agency leaders should look around. They’re in good company this issue. Direct talked

Kara Richter had one goal in mind when she co-founded From Bags to Riches in 2004: bringing high fashion to people in the not-so-high income brackets.

Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace

TEN YEARS AGO, Frederick Reichheld’s The Loyalty Effect demonstrated to the world that a five-percentage-point decrease in customer defections could improve

Toys. Car seats. Clothes in a multitude of sizes. Diaper Genies. UltraSaucers, ExerSaucers and bouncers, oh my. Moms know these things can take over the

RETAILERS THAT STILL USE all-HTML e-mail and there apparently are a lot of them are in for a horrendous online holiday shopping season, according to Epsilon

THE AGE OF ACCOUNTABILITY has arrived. Marketers will spend $961.9 billion on communications this year. And return on investment will play a big role

Eight O’Clock Coffee has one of the oldest brand names in America. But the company launched as a private label by A&P Stores in 1859, sold to an investment