Q&As

To create buzz among college students for its new Aveo, Chevy is kicking off a competition at universities where students have to stay in continuous contact with the car and persuade their peers to vote for them so they can win the car.

Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers’ sensory overload when it comes to marketing messages.

Today we meet Rich Eldert, senior list broker at VentureDirect Worldwide. Eldert does brokerage work for trade publishers, professional associations and other clients involved in the human resources, teen and health products markets.

The Internet Corporation for Assigned Names and Numbers said it will not comply with a proposed order by an Illinois judge to shut down anti-spam Web site Spamhaus.org.

The Ontario Pharmacists’ Association has issued an open letter to the Canada’s Minister of Health expressing its grave concern that a recent ruling by the U.S. Congress that will again allow U.S. citizens to cross the Canadian border in order to purchase cheaper prescription drugs, according to Halifax Live.

Harrods, the British direct marketer and retailer, has selected SmartFocus to provide software and services to help with its customer data management, paticularly with it recently launched Harrods Rewards. loyalty program.

(Direct)Despite declines in recent years, cooperative direct mail can still be a useful medium for direct marketers that want to reach large groups of people at a lower cost than solo mail.

(Multichannel Merchant) In a world where online security breaches and identity theft are constant news, it’s your job as a merchant to make shoppers feel as comfortable as possible with the online buying experience

Our company recently received from a sports venue one of the highest compliments possible in our industry.

It’s been four months since McDonald’s ended its global call to feature everyday people on its packaging, and the campaign is growing legs.