Q&As

American Airlines is launching a host of regional promotions plugging its international service from Chicago’s O’Hare International Airport, dangling chances to win free airfare to anywhere in the world.

Valassis reported third quarter net earnings of $6.6 million, plummeting 68.9% from one year ago due largely to charges related to its failed merger agreement with rival direct mailer Advo and fierce price competition.

Don

If you are a guy who loves the grungy look, stay off the streets of New York City today. The “Men’s Den,” a wrapped tricked-out truck, will be prowling the streets searching for guys to lure in for a quick dose of grooming.

Saturn is turning heads in the nation’s capital with a $500,000 marketing campaign that includes erecting greenhouses around the city to drive awareness for the automaker’s environment-friendly hybrid SUV.

Scion is becoming animated as part of a new marketing venture that will integrate one of the automaker’s models in an upcoming episode of Frisky Dingo on Adult Swim, an adult-oriented programming slot on the Cartoon Network.

Best Buy is getting a boost from a well-known yellow sponge for a charitable holiday campaign, dangling the chance for New Yorkers to win branded gift cards for solving clues to find SpongeBob SquarePants street teams.

The CMO Council used the power of the spoken word within an e-mail campaign to filled seats at its recent Global Summit Program.

Yahoo is on the search for some of America’s most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show.

Today we meet Heather Martin, vice president of list brokerage at Belardi/Ostroy ALC LLC. Her brokerage background primarily involves catalog circulation planning and working with cooperative databases. She has more than 10 years experience.