Q&As

NEW LISTS Collectible America The names of 17,000 buyers and 10,000 inquirers from the last 12 months are on this catalog’s list. The unit of sale ranged

Direct marketing spending and sales growth are going to slow a bit in 2007, according to new research from the Direct Marketing Association. But both

Hard as it may be to believe, DMA06 isn’t the only fall event worth attending. Another is the Promo Live conference, produced by Direct publisher Prism

DID YOU EVER GET THE FEELING that something about your brand wasn’t quite right? It may be time to align your channels or tweak your creative. Case in

YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who

Collectibles firm The Lenox Group saw its third-quarter revenue rise, spurred largely by two additional months of revenue from its September 2005 Lenox Acquisition, and the purchase of Willitts Designs in March of this year.

The Incentive Show is re-emerging in new formats. VNU is converting the event, which closed its doors after 71 years last month, into a virtual trade show. And Selling Communications, Inc. and Motivation Media are organizing their own trade show for the New York market.

Volkswagen has moved beyond flower power. It is out with a fresh incentive to drive sales among young people, a tricked-out guitar that can be played through the vehicle’s audio system.

Banking giant Citi has put a pair of oddballs in charge of pitching points in Citi’s first-ever ad campaign for its systemwide “Thank You” loyalty program.

Quiznos is launching a new gift card program that adds another layer to gift-giving options and corporate incentives.