Q&As
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Agencies
Lost No More
ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,
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Agencies
Bear Necessities
Procter & Gamble is hosting an upscale public restroom in New York City’s Times Square this holiday season where it is putting rolls of its Charmin Ultra
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Agencies
Is Anyone Listening?
FROM MY EARLIER CAREER AS AN audiologist, I can remember the many corny jokes made about diagnosing and rehabilitating people with hearing disorders.
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Agencies
The New Direct
YOU MAY HAVE HEARD SOME BUZZ ABOUT THIS. We certainly hope so. But if not, here’s the word on the new Direct. The new Direct? Yes. We’ve thrown Direct’s
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Agencies
Amazon Tests Homegrown PPC Ads
ONLINE MEGA-MERCHANT Amazon.com recently began a beta test of a self-service platform that matches product search-results pages with relevant text ads
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Agencies
The Skinny on Blacklists
The Spamhaus Project made international headlines recently because of an ongoing legal dustup with Chicago-based direct marketer e360 Insight. As a result, the spotlight is once again on the self-appointed — some say vigilante — anti-spam cops that run blacklists.
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Agencies
Yuletide Lattes
Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,
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Agencies
An Anti-Ad Complaint Straight From Booby Hatch U
AS THE OLD SAYING GOES: If you’eve taken an intellectually bankrupt position in a debate but want to stack it in your favor, change the definitions of
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Agencies
Hilton Strikes a High Note
Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel’s lobby.