Q&As
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Julianna Rae is All About You “There’s never been a better time to be you,” according to the front and back covers of the Julianna Rae catalog. The company sells high-end lingerie and sleepwear, including undergarments, nightgowns, bathrobes and …
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Agencies
Fox-Walden Names New Marketing Chief
Jeffrey Godsick has been named president of marketing at the new, unnamed joint venture between Twentieth Century Fox and Walden Media.
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Agencies
Walden Media, Paramount Try for World Record Via Charlotte’s Web Promo
Walden Media is looking for a few good readers.
The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte’s Web to promote reading and introduce the tale to a new group of fans.
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Agencies
Postal Reform Passes, Just under the Wire
After eleven years of effort, a last-minute vote as Congress was packing up to adjourn Saturday won approval for a postal reform bill.
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Agencies
Wal-Mart Dodges Draft and Re-Opens Ad Review
In a jaw-dropping reversal of an equally astounding win, Draft FCB, the Chicago-based integrated ad agency owned by InterPublic Group and headed by direct marketing veteran Howard Draft, was bounced from the Wal-Mart marketing account, even as the company was gearing up for the job with as many as 100 new hires.
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Agencies
Delia’s Q3 Profits Up Thanks to Stores
Delia’s Inc., the online, catalog and mall-based retailer of youth apparel, said profit rose 94% in the third quarter of 2006, thanks largely to stronger sales at retail stores.
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Agencies
Loose Cannon: Why Can’t The Airlines — And DM — Get Smart?
Heading down to Orlando for the National Center for Database Marketing conference? Be sure to pack all liquids in your carry-on luggage in tiny tubes and jars, and then to tuck those tubes and jars into a one-quart see-through plastic bag.
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Agencies
iVillage Debuts New Branding Campaign
iVillage, the women’s Web site, has launched a new branding campaign.
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Agencies
Pampers Offers Customized Holiday Cards
Pampers.com is letting visitors make holiday cards.
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Agencies
Don’t Be Shy About Making Conversational Marketing
Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers.