Q&As

Which marketing buzzword is getting more tired: “customer-centric” or “multichannel”? You can’t attend a conference on marketing or management these days without the speakers repeating these phrases ad nauseam.

Green Mountain Coffee Roasters Inc. posted net income of $2.4 million for the first quarter, a decrease from net income of $3 million in the prior-year period.

Neiman Marcus Inc. posted revenue of $275 million for January, a 13.3% gain over revenue of $2433 million last year.

Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes.

Ford is pitching its pickup trucks at a popular Spring Break locale next month.

This week, Meet the Broker features Fabiola Molina, a list broker and manager at Bulls Eye Marketing Inc. Molina specializes in the dietary supplement and health product categories.

How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely

RCI Global Vacation Network uses SAS’ Enterprise Miner data-mining software in its customer modeling work (Vacation Planning, January).

Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than