Q&As
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Agencies
Printable Technologies Acquires Prospect Smarter
Printable Technologies Inc., a developer of online printing systems, has acquired of certain assets of Prospect Smarter Inc., for an undisclosed sum.
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Agencies
Florida Telemarketer Settles With FTC
A Florida-based telemarketer will pay $1 million to settle Federal Trade Commission charges that it allegedly called people on the national do-not-call list through an automated dialing service and left pre-recorded messages, according to the FTC.
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Agencies
Loose Cannon: Only Skin Deep
An early episode of “The Simpsons” featured Grandpa Abe Simpson and fellow nursing home denizen Jasper walking out of a movie theater, complaining about the film they’d just seen. Among their complaints: “The romantic subplot felt tacked on!”
That pretty much sums up the allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog. In 92 pages, the nod to the patron saint of love and epilepsy is confined to the cover, a double bind-in card, and a tiny reproduction of 50-year-old ad for Lollipop underwear
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Agencies
Supervalu Names Parker as Its First CMO
Grocery giant Supervalu has hired its first chief marketing officer, six months after completing its $17.4 billion buyout of Albertsons.
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Agencies
The First Five Commandments of Database Content Management
(Multichannel Merchant) Myriad methods exist to turn data into actionable insight. Examples include statistics-based predictive models, homogeneous groupings (also known as clusters), cohort analyses such as lifetime value,
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Agencies
Adding a Persona Touch
(Multichannel Merchant) Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother — maybe even a grandmother — who is active in her community
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Agencies
Borrow a Page from Your E-Mail Playbook
Which marketing buzzword is getting more tired: “customer-centric” or “multichannel”? You can’t attend a conference on marketing or management these days without the speakers repeating these phrases ad nauseam.
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Agencies
Green Market Income, Sales Slip
Green Mountain Coffee Roasters Inc. posted net income of $2.4 million for the first quarter, a decrease from net income of $3 million in the prior-year period.
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Agencies
Neiman Marcus Direct Revenue Up 18.1% in January
Neiman Marcus Inc. posted revenue of $275 million for January, a 13.3% gain over revenue of $2433 million last year.
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Agencies
Pizza Hut Puts Hidden Codes on Super Sunday Ads
Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes.