Q&As
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Agencies
Former Blockbuster Marketing Executive Joins Applebee’s As CMO
Applebee’s has named former Blockbuster marketing executive George Williams as the company’s new chief marketing officer. The post took effect Feb. 9.
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Agencies
Meet the Broker: Dina Fanelli
Today we meet Dina Fanelli, a list broker who co-founded Trinity Direct 10 years ago. She does list brokerage mainly for Roman Catholic charities, animal welfare groups and libraries.
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Agencies
Select Comfort Income Drops
Select Comfort Corp. posted net income of $10.8 million for the fourth quarter, a 32% drop from net income of $15.8 million in the prior-year period.
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Agencies
Iowa Man Pleads Guilty to Spamming Charges
An Iowa man who allegedly flooded the Internet with spam e-mail claiming he could steal passwords has reportedly pleaded guilty to violating the federal Can-Spam Act
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Agencies
Sharper Image Sales Fall in January
Sharper Image Corp. posted sales of $29 million for January, a 29% decrease from $40.7 million in the prior year.
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Agencies
First Person: What Do “You” Want Today?
When “Time” magazine declared “You” Person of the Year 2006, it marked the official arrival of the age of consumer control. So when it comes to innovation, what do “You” want from new products?
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Agencies
VW Puts NBA All-Stars Behind the Wheel
The NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course?
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Agencies
Coaches Association Signs Sampling Pact
High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.
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Agencies
Live From Circulation Day: Hard Offers, Vouchers Growing
Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building mailings, said Paul Masse, vice president of account management at ParadyszMatera at the Direct Marketing Association’s Circulation Day in New York Wednesday.
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Agencies
Identity Theft No. 1 Complaint for 2006: FTC
For the seventh year in a row, identity theft was the No. 1 consumer fraud complaint in 2006, the Federal Trade Commission announced yesterday.