Q&As

Dove wants more real women for its ads. This time, it wants them tanned.

Netflix Inc. is out with a campaign tied to the 79th Academy Awards telecast that lets fans create themed videos for a chance to win a membership to the online DVD rental service.

Valentine’s Day may be over, but love is in the air for Harlequin and Sandals Resorts.
The romance novel publisher is on the hunt for the greatest love story in a post-holiday promotion.

Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.

One night a few years ago, a pregnant Andrea McGinty was searching the Web for interesting and unusual items for her soon-to-be-born daughter. She quickly became bored with the similar items she was finding on different sites.

Theatre lover Angela Mitchell uses blogs to find customers and creative ideas for her website.

Asking a good question is a highly effective way to open your sales letter or direct response e-mail. And a good question is one that is both attention grabbing and involving.

AT&T Inc. has unveiled a number of resources geared to small business owners including free advice, online courses and special offers. For information, visit http://www.att.com/OnwardSmallBiz.

If Apple’s iPhone can do for smart phones what its iPod did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. And according to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile.

Attention catalogers: holiday 2006 was bumpy, and 2007 might not be smooth either.