Q&As
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Agencies
Colorado Lawmaker Wants Do Not Mail Registry
Colorado residents who want to stop receiving unrequested direct mail may get the option to sign up for a state “Do Not Mail” list if a bill slated for proposal in that state’s legislature gains final passage.
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Agencies
MIVA Cuts Staff to Help Bottom Line
Online ad network MIVA has announced a restructuring plan that will reduce its work force by 20% in the hope of regaining profitability.
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Agencies
Satellite Nets Settle Trademark Keyword Tussle
Direct-broadcast satellite companies DirecTV and EchoStar Communications, owner of the Dish Network brand, have dropped a pair of dueling lawsuits over the use of their trademarks as search engine keywords.
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Agencies
Chock full o’Nuts Auditions Jingle Singers
Chock full o’Nuts is celebrating its 75th anniversary with a singing contest that will put a new voice in its radio ads.
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Agencies
Promotion Agency Extends Deal with Tequila Rose
The Promotion Agency has extended its work for the Tequila Rose Brand.
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Agencies
Loose Cannon: Fumbles and Touchdowns from the 30-Second Line
Good show, Doritos and Chevy: Your consumer-generated Super Bowl spots proved the average American is no better or worse than the average agency at generating commercials that sell. Like the agencies, your commercials by and large ignored anything even approaching measurable sales, or collecting prospect information, or even giving viewers a chance to further interact with the brand.
There’s nothing like being screamed at by three hours’ worth of commercials, all of which are trying ever so hard to be memorable. (Didn’t have a chance to view this year’s crop of ads? Most of ’em are available at http://cbs.sportsline.com/nfl/postseason/superads.) If Super Bowl XLI’s radical concept
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Agencies
Former Blockbuster Marketing Executive Joins Applebee’s As CMO
Applebee’s has named former Blockbuster marketing executive George Williams as the company’s new chief marketing officer. The post took effect Feb. 9.
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Agencies
Meet the Broker: Dina Fanelli
Today we meet Dina Fanelli, a list broker who co-founded Trinity Direct 10 years ago. She does list brokerage mainly for Roman Catholic charities, animal welfare groups and libraries.
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Agencies
Select Comfort Income Drops
Select Comfort Corp. posted net income of $10.8 million for the fourth quarter, a 32% drop from net income of $15.8 million in the prior-year period.
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Agencies
Iowa Man Pleads Guilty to Spamming Charges
An Iowa man who allegedly flooded the Internet with spam e-mail claiming he could steal passwords has reportedly pleaded guilty to violating the federal Can-Spam Act