The dollar still reigns as the No. 1 most popular type of consumer and employee incentive, according to PROMO’s second annual Premium & Incentives Study. But while recipients may say they want cash, companies have to consider the long-term effect of cash rewards and who they are directed toward, experts say. Highly compensated employees may become complacent with a cash incentive while call-center representatives making $7 to $10 per hour may place a higher value on a cash award because it has greater impact.
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