Pravda, a new vodka brand making its way into the U.S., is headed to bars in Philadelphia to conduct taste testings.
The beverage is pitched as a “luxury” vodka from Jacquins and Coopers International.
Brand reps will approach customers in bars and invite them to taste Pravda alongside another vodka brand. Those who partake are asked to anonymously leave a voicemail for Pravda giving their opinion and honest judgement of the brand. The messages will be converted to MP3 files and posted on TasteTheTruth.com.
Visitors to the site can also post their own comments.
“With Pravda, we don’t need the smoke and mirrors marketing,” said Robert Cooper. “We can walk into neighborhood bars and personally prove to consumers that Pravda is better than all the other luxury vodkas out there.”
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