BMW of North America, Intuit and Pfizer won Display of the Year awards from the Point of Purchase Advertising International as part of POPAI’s Outstanding Merchandising Awards.
The three Display of the Year awards are top honors for the annual OMA competition, which also awarded 43 Gold, 93 Silver and 133 Bronze awards in 28 categories this year. The categories fell under three major divisions: Temporary, Semi-Permanent and Permanent display.
Intuit’s TurboTax Staples pallet display (via Tim-Bar Corp.) won for best Temporary Display.
An injection-molded powerwing for Pfizer’s Pocket Paks (via Rand Display International) won for best Semi-Permanent Display.
BMW’s portable wireless kiosk (via Frank Mayer & Associates) won for best Permanent Display.
Separately, POPAI has released its preliminary research on the consumer reach of drugstore P-O-P and on the use of RFID tags to track P-O-P compliance. POPAI found that displays reach an average 5,850 drugstore shoppers per week, and consumers are satisfied with the amount and type of P-O-P in chain drug stores.
A related study let retail and brand marketers use RFID tags to track deployment of retail marketing materials without expensive manual audits.
The drugstore study is POPAI’s third channel-specific study; early research focused on supermarkets and convenience stores.
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