Procter & Gamble will introduce new packaging for Folgers coffee next month.
The “AromaSeal” plastic canister will bow nationally on Folgers’ flagship 39-ounce Classic Roast, and eventually replace all metal cans in the Folgers line. The canister has a one-way valve that lets air out to preserve freshness.
Cincinnati-based P&G supports the launch with a national TV and print campaign, as well as in-store and online support via Saatchi & Saatchi, New York City.
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| Folger’s new “AromaSeal” |
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