Procter & Gamble is promoting its new Febreze Fabric Refresher—the brand’s biggest marketing effort this year—with an integrated mix that includes everything from TV spots to coupons.
A sweepstakes launching Aug. 4 at www.Febreze.com will let people enter for a chance to win up to $2,000 toward a home theater surround system with Blu-Ray technology. The promotion runs through Nov. 30.
The product is also being promoted with TV spots, print ads, PR, in-store support and coupons. Visitors to www.Febreze.com can sign up to receive $27 in coupon savings through a link on the site for Febreze and five other P&G products.
The Febreze Fabric Refresher features a fine mist spray designed to eliminate odors in the air and on fabrics. The product, which is available in stores, comes in three varieties, everyday freshness, tough odor eliminators and décor collection, in multiple scents.
The campaign comes on the heels of Febreze’s10th anniversary. The brand recently passed the $800 million global sales mark and has become one of the fastest growing brands in P&G’s North American portfolio, the company said.
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