Fledgling National Basketball Association sponsor Pepperidge Farms, Norwalk, CT, is showing off its connection to the league’s All-Star Game with a Flavor Blasted Goldfish Sweepstakes tagged on three million packages.
Packaging directs shoppers to NBA.com, where they write captions for NBA photographs that also serve as sweeps entries. The grand-prize winner lands a behind-the-scenes tour of the set of NBC’s “Inside Stuff” series and tickets to an NBA game. Other prizes include $75 Foot Locker gift certificates and “Inside Stuff” magazine subscriptions. The program ends Dec. 31.
Pepperidge Farms handles the bulk of the effort in-house, with an online assist from the Digital Edge, New York City.
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